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by Angela Zigras, School of Hospitality and Tourism
in the December 2020 issue
The School of Hospitality and Tourism hosted a roundtable discussion on revitalizing education to address the “new norms” in the hospitality and tourism industry.
Thirty-six key industry business leaders from the five sectors of tourism (accommodations, food and beverage services, recreation and entertainment, transportation, and travel services) met virtually to provide their feedback on the impact of COVID-19 on the industry. The discussion provided insight on the recovery of the industry, and what the future of work will look like post-COVID-19.
Several key opportunities and global challenges emerged as industry partners participated in an in-depth discussion on the issues.
What skills and knowledge will graduates of our programs need to stand out in the industry post-COVID-19?
The roundtable discussion ended on an optimistic note, reminding us that the desire to travel will always be there. Data analytics show that people are actively researching where they want to travel to post-pandemic in unprecedented numbers. We will travel again; it is only a matter of when.
The roundtable forum reminded us of the importance of the humanistic approach in conducting business today. Industry partners are eager to actively contribute and share their expertise and insights in supporting the future success of our students, graduates, and programming. By engaging our industry partners in a live digital event, we were successful in creating a connection that demonstrated the value we place on their participation – through engagement strategies such as “Let’s Get Social” to introduce the industry partners to one another prior to the event, right through to an outcome of attracting several new PAC members to join the Seneca School of Hospitality and Tourism team!
View the December 2020 issue of the Academic Newsletter.
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